Junko: new benchmarks in digital sales with new offering and a strategic leadership addition

Junko wants to enable customers to gain more with less: higher ROI with existing digital sales investments

In a market saturated with generic solutions, we introduce a model combining our digital sales offerings and the existing Junko Standards operational framework.

Junko wants to empower B2B companies and B2C e-commerce companies to leverage their existing digital sales investments for higher ROI with Junko’s new offering. The newly launched services were developed together with Junko’s customers to address customers’ real-life pain points in digital sales.

Three new services to enhance digital sales

Digital Sales Start service helps small businesses to easily kick-start their digital sales journey and build the foundation for digital sales operations with Junko’s outsourced digital sales service. Junko’s team of external digital sales experts provide a ready-to-go solution for clients, overseeing the initiation, management, and advancement of digital sales functions to ensure long-term success.

Digital Sales Consultancy service helps growth-oriented B2B companies and B2C e-commerce customers optimize their digital customer journeys for maximum sales impact and cost-efficiency with Junko’s outsourced expertise, capability and process development, and digital sales process automation.

Digital Talent offers tailored training programs and ongoing support in building digital sales skills. It enables companies to sustain competent in-house teams to boost their sales growth.

According to Heidi Hentula, Junko’s Founder,

“Our new service offerings embody the Junko spirit of guiding our clients to scale new heights efficiently and sustainably, much like our namesake Junko Tabei, the first woman ever to summit Mount Everest. We are committed to unlocking the full potential of our client companies’ growth through digital sales enhancement, capability development and process automation. This new service offering has been developed together with our clients.”

The operational efficiency of digital sales has become a priority

In the wake of a rapid expansion of digital sales after 2021, the operational efficiency of digital sales has become a priority for any business success. Aided by the advancements in automation technology, businesses should retire outdated processes in favour of more streamlined operations. Junko’s services focus on improving digital sales productivity to enable clients to achieve more with their current digital sales investments.

In an era where retaining and nurturing digital talent is as critical as ever, Junko’s offerings also include a strong emphasis on talent development and retention strategies. This is particularly vital as a competitive advantage in an increasingly digitalized market.

Strategic leadership addition to Junko consultancy

To cement Junko’s growth trajectory, Riikka Nikula, ex-deputy Managing Director at ToinenPHD Media, steps into the role of Partner and Director of Strategy bringing extensive digital growth expertise to Junko’s leadership team. Nikula comments,

“I joined Junko because the market is actively seeking the specialized skills we offer. We excel at pinpointing bottlenecks in our clients’ digital customer journeys and enhancing their digital capabilities to drive sales. What separates us from other companies is that we focus especially on developing existing capabilities by prioritizing tasks that actually drive sales, as well as making sure data supports our decision making and current tools and technologies are used for maximum sales impact.”

More information: riikka.nikula@junko.fi